Beauty Predictions for 2018

In terms of beauty, it’s safe to say, without a shadow of a doubt, that 2018 is off to a great start. Inspiring new trends are already here for the picking, and they are all so incredibly flattering and innovative that there is little chance that you’ll be able to resist giving each and every one of them a trial run. The past couple of years have had their hits and misses (let’s not forget or repeat the overzealous contouring and overdone brows), but this year it seems we’ve learned from our mistakes and vowed not to repeat them. So, let’s see what fresh new trends we’ll be rocking in the next year and then stock up your vanity tables with new goodies and master some new techniques as well as upgraded old ones.

Take the natural route

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If you’ve ever watched at least one YouTube makeup tutorial you’re aware that layering product upon product has been the mandatory ‘course of action’ in order to get that flawless airbrushed complexion. From foundation, usually full-coverage, to tons of concealer, topped off with baking to lock it all in and of course, tons of blinding highlighting product to achieve ‘the glow’. Well, it’s time to step away from the pore-clogging piling of makeup products, especially the powder ones and return to a state closest to natural beauty. The face of 2018 is fresh and naturally radiant and only lightweight luminous foundations are invited to play, such as the sheer and nourishing Cream Foundation by Pola Silfique.  Luminosity is to be achieved with great skin preparation so you don’t have to produce it in an artificial manner.

Do your best

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Now, in order for a sheer and luminous foundation to do its magic and be the only face product you need, preparatory steps are in order. That means that the main focus this year is on skincare, which is not surprising given that most designers, including Michael Kors, have had bare-faced beauties walking the runways, promoting natural beauty. If you can perfect it, then there’s nothing left to hide. However, unlike the previous years, during which 12-step skincare trends ruled, this year, we’re looking at a concise skincare regimen consisting of effective multipurpose products. Moisturizers with high SPF built in will rule, along with masks that also serve as exfoliants, and of course, serums will have a major place in the spotlight thanks to their proven effectiveness. Minimalistic skincare has proven to be highly effective, and it will cost you both less time and money while providing the same if not better results.

Warm it up

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With the face virtually left alone, the eyes and lips are your playground. Now, some of the biggest eye trends definitely gravitate toward warm eye looks, which is exactly why so many brands have taken to creating palettes including a plethora of warm hues ranging from rich browns and burnt oranges to vibrant and deep reds. There is a solid number of amazingly pigmented and easy to work with palettes from Desert Dusk to Tarte’s Toasted and UD’s Heat palette, so just take your pick and enjoy the warmth.

Wing it like never before

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There are of course times when a girl wants something a tad more daring, and luckily, 2018 has heard our wishes and brought a solution. We probably have Marc Jacobs and Tom Ford to thank for this trend as this kind of wing has been under the radar for quite a few years until it reemerged on their shows. So, subtle wing, step aside, it’s time for the highly conspicuous cat eye to take the reins. For this look, don’t be afraid to go ‘thick’ on both the upper and lower lash line. You can then wing it out at a dramatic angle, or create graphic shapes with it – as long as it’s thick and with plenty of drama, you’re good to go.

Lips, rejoice

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The matte liquid lipstick has had more than a good run – there was probably not a beauty lover in the world who didn’t bow down to this mighty product. While it did look great and lasted through entire evenings and didn’t transfer on your boyfriend’s lips, it was also not doing your lips any favors. You have to admit that a lot of prepping was involved before applying liquid products, and plenty of lip-healing after you took them off. If you’re tired of the exhausting matte game, rejoice, because nourishing lip glosses and shiny lip balms are making a huge comeback, along with the old and beloved creamy and hydrating bullet lipsticks. Dry and chapped lips will be a thing of history so sit back, relax and reapply for full shine.

NYFW SS18- WEARABLE BEAUTY TRENDS w/ INGLOT

NYFW SS18- WEARABLE BEAUTY TRENDS w/ INGLOT

Wearable Beauty Trends NYFW SS18

ANIMAL TESTING BAN

// June 1st, 2017 saw bills passed to reform industrial chemical regulation in Australia. The six bills in total, will see plans laid to ban cosmetics testing on animals in Australia, meaning the end for thousands of beauty and cosmetics products being sold here. The ban is not just limited to whole products tested on animals but also ones that contain single ingredients tested on animals. Products affected will include, makeup, body lotions, perfume, shampoos, and even toothpaste.

SHOULD I START FREAKING OUT?!
No, well... not yet. If you’re thinking you’ll have to mourn your signature scent of the last 10 years, then let’s take a breath for a moment. Existing products won’t be pulled from their shelves. The legislation has provided a concession by way of a transition period and the new stringent laws are only going to apply to new cosmetic products, for now.

The Federal Government’s plan to ban will be effective from July 2018. How this will all affect the major beauty and cosmetics players, is hard to tell just yet. Companies don’t publish their use of animal testing or any results from such tests. However, a large number of newer brands like O & M, Milk Makeup, Becca Cosmetics, Marc Jacobs Beauty, Josie Maran are already anti-animal testing and cruelty-free. While some of the longer-standing brands have been changing practices and/or ingredients over the last decade to fall in line with consumers wants and needs. Meaning further appeal to a wider market by making products that are more ethically and environmentally friendly.

It’s hard to know the full extent in which the bill will impact the beauty industry. Over the course of the next 12-months no doubt there will be a shake up on the scene but, overall it would appear that the industry is moving in a positive direction. Receiving strong public support for this Bill, Federal Assistant Minister for Health Dr David Gillespie has said that it is “an issue that is important to Australians”.

It’s hard to know the full extent in which the bill will impact the beauty industry. Over the course of the next 12-months no doubt there will be a shake up on the scene but, overall it would appear that the industry is moving in a positive direction. Receiving strong public support for this Bill, Federal Assistant Minister for Health Dr David Gillespie has said that it is “an issue that is important to Australians”. So, if the public asked and the industry now has to listen then moving forward, surely there are only good things to come for the beauty industry - and for those poor little lab bunnies.
 

STORY BY AMIEE-LEIGH GOULD