// Inspired by Andy Warhol’s Polaroids, R+Co sought to produce its very own Polaroid shoot by capturing the essence of models’ characters while focusing on hairstyles created by The Collective. Howard McLaren, Garren and Thom Priano kept things simple by using the models own clothes where they could, and played up personal style first and foremost.
// On Monday 7 March Behind the Look went to R+Co's first-ever Australian workshop, hosted by educator, Barney Martin. It was small and intimate with 10 attendees from the R+Co salon network with Barney showcasing 2 styles he worked on with Howard McLaren. R+Co's co-founder and creative director.
One was a curl style he created with Howard in Milan during the R+Co Italy launch, the other was a crimped/textured beehive with stitching, a look he assisted Howard with at their launch event in October. All looks were given the "Barney Martin" touch, as keen onlookers the stylists watched in awe.
Into the hands-on portion of the day, stylists chose one of the looks to try on their models. While Barney's work is impossible to clone, his tips made what looked impossible, possible.
Nestled in a back street of Paddington, NSW his gorgeously slick yet homely salon was a great setting for Barney to work with the stylists.
Barney's casual and warm personality had everyone at ease to use the R+Co products in their own way and interpret the styles how they liked. We then took Polaroid images of each model – inspired by the latest anti-photo shop Polaroid campaign by R+Co U.S.
I have to say it was unsettling at first to know the shots would be "re-touch free" but it made for a better experience knowing the end result would be raw and and as it once was.