Aiden Xydis from the Men's Grooming Room shares his tips with us.
TOP 5 GROOMING MISTAKES MEN MAKE:
1. APPLYING PRODUCT INCORRECTLY
One of the biggest grooming mistakes guys make today is the way they apply product the most common application being root to ends! Before you even apply product, its important to first think about the look you're trying to achieve, as this will determine which product you use and how you should work it through your hair. I would recommend chatting to your stylist as they can give you some great styling tips whilst showing you how to correctly apply the product in a way that best suits your hair and style.
2. WASHING YOUR HAIR TOO OFTEN
Depending on the texture of your hair, washing it too often can leave you with fluffy, limp locks that are hard to style. At home, you'll often find it easier to style your hair after about 1-2days, once your hairs naturally gritty texture develops. Working in a good texturizing powder such as Evo Haze is a great way to add that extra chalkiness and long lasting hold, extending the time between washes as the powdery substance will help absorb your hairs natural oils. Applying product, especially at the roots can build-up so its important to wash out any residue thoroughly as it can dry out your scalp
"Evo Therapist Shampoo + Conditioners great hydrating duo that will help restore any lost moisture."
3. COATING HAIR WITH PRODUCT
It's really common for guys to coat the top layer of their hair with a minimal amount of product, which isn't really effective and won't last all day. It's really important to work any product through the hair properly, sometimes even activating it by warming it up in your hands before applying. This will give you more control over the style you are creating and the direction you want your hair to go in.
4. USING THE WRONG PRODUCT
Everyone's hair has a unique texture, which reacts differently to various products. Its really important to first establish what style you want to create and then what products work best for your hair. If you have finer hair, I would avoid using any heavy products that will weigh you hair down. Your hair will end up looking flat and possibly quite greasy. For thicker hair, you can be a bit more adventurous, working in more dense putties, clays and pastes. I always recommend testing products before investing in them and chatting to your stylist, as they'll be able to guide you in the right direction.
5. ONE CUT DOESN'T MEAN ONE STYLE
Don't be afraid to experiment with your hair just because your hair is cut one way, doesn't mean you can only style it that one way. Haircuts shouldn't be restricting. I always encourage my clients to be adventurous, showing them how easy it is to make your cut versatile by simply working in a different product every now and then.