WELLA AND DISCOUNT UNIVERSE

 

Creative Director for Wella Professionals ANZ, Renya Xydis created this hot street look for the recent MBFWA Discount Universe show. The look featured dramatic floor length multi coloured plaits created by colouring extensions and adding shimmery cellophane. In the video, Renya takes us through the look step-by-step and the products she used to create it.

// GET THE LOOK

  • Begin with freshly washed hair using SP LuxeOil Keratin Protect Shampoo and Mask.
     
  • Apply Perfect Setting heavily at the roots and blow dry in with a round brush.
     
  • Apply Ocean Spritz to fatten the hair at the roots and dry in with a blowdryer.
     
  • Section out a round section of hair at the crown and tie hair in a high ponytail on the top of the head. Spray with Stay Styled to hold.
     
  • Take the rest of the hair and spray the roots liberally with Stay Styled and comb through until completely smooth.
     
  • Tie this section on top of the first section to create a high pony. Spray with Stay Styled to hold and smooth flyaways.
     
  • Tie two pieces of long metallic ribbon around the top of the ponytail, then plait hair, combining the ribbon in the plait.
     
  • 3/4 down the plait, add a long coloured hairpiece into the plait. 

 

“This show I’m incorporating Wella Colour with the Wella EIMI range so we really make an impact. It’s simple, but the thing that really makes it is the coloured hairpieces. It’s 90’s street. Everything is exaggerated and amped to the max. The ponytail becomes a tool for the models to wrap around their bodies, hold, play with and have a lot of fun with. My hero products for this look are Ocean Spritz and Stay Styled.”

 

 

// PRODUCTS LIST

  • SP LuxeOil Keratin Protect Shampoo:
    The lightweight formula cleans the hair and sets a keratin foundation for a soft finish - RRP $36.00
  • SP LuxeOil Keratin Restore Mask: A lightweight mask that instantly repairs hair, improving texture and imparting softness - RRP $38.00
     
  • Wella Professionals EIMI Perfect Setting: A light setting lotion spray for voluminous structure with perfect shine - RRP $24.95
     
  • Wella Professionals EIMI Ocean Spritz: A natural mineral salt spray for beach texture - RRP: $24.95
     
  • Wella Professionals EIMI Stay Styled: A strong, versatile workable finishing spray that lets you craft and finish any style - RRP: $26.95

Hair styling by Renya Xydis, Creative Director, Wella Professionals ANZ

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Editor

Digital Thump, Sydney