ORIBE THE STORY BEHIND THE BRAND

// Oribe has become one of the most sought-after hair brands in the world. When you think of a must-have, must-try, must-know products you could find their dry shampoo, mask, hairspray somewhere in the mix.

Founded by renowned editorial and celebrity hairstylist Oribe and beauty industry veterans Daniel Kaner and Tev Finger. Oribes’s early development and foundations was “No compromise on any detail.

The quality and performance of the product is always paramount (right...?!) However, Oribe’s luxe hair products never fail to impress with their fragrance.

It was about delivering high-performance, treatment-based products.

That's because every Oribe product has a specifically designed perfume, "Côte d'Azur".

<< Created by perfumers Jerome Epinette and Pierre Wulff who were engaged by Oribe because of their incredible sense of smell, it's so good their full-time job is creating amzing fragrances for one of the oldest fragrance houses in France which has it's roots tracing back to the 1800s!

Cedarwood, white amber and musk are all familiar in Oribe's signature scent, along with hints of citrus-soaked Italian bergamot, pink lemons, white peach, cassis and muguet.

The packaging is an immediate sign of what to expect from the brand, something elevated, sophisticated and fun. There's an old-world heritage with hints of modern elegance injected into the architecture of the vessels.

Oribe recently launched five new lines in hair-styling tools, hair accessories, makeup, skincare and body care.

The makeup collection of lipsticks, nail polishes, and cheek palettes. From what we hear the the products live up to the hype and should reach our shores next year. . .

We're on the case of giving you a full and detailed report before then though.

FOR MORE INFORMATION ON ORIBE PRODUCTS HERE IN AUSTRALIA
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Editor

Digital Thump, Sydney