// What started as a group of mates growing a beard, wanting to spread the message in honour of their friend. The Beard Season has "grown" into a national campaign to get Australian’s to check their skin for melanoma.
In 2010, following the death of their 26 year old mate Wes Bonny, Scott J Maggs began a mission to promote skin cancer detection in the community.
Scott lived a former life as an ad creative and, creatively launched the global movement called "Beard Season", headed by his alter-ego, "Jimmy Niggles".
Jimmy's encouraging men to grow a beard and become an ambassador for skin cancer screening and encouraging conversation for life saving intervention. And, it makes perfect sense given Australia has the highest rate of melanoma in the world with 18-45 year old males at the highest risk. Early detection is the key. On average, 30 Australians will be diagnosed with melanoma every day and more than 1,200 will die from the disease each year.
// WHAT IS MELANOMA?
A highly malignant and aggressive form of skin cancer characterised by the uncontrolled growth of melanocytes, the pigment producing cells in skin, hair and eyes.
With support from Beard Ambassadors globally and with the awareness their spreading, Scott receives at least one message a week from men and women letting him know that that without a skin check their future could be a whole lot different.
With this as their inspiration, the boys do amazing charity events.
August, 2016 will see their group run in Sydney's epic City to Surf - Sunday 14th August. Naturally the run will have a theme and one of the most famous bearded runners of all time is no doubt Forrest Gump's run in the movie of the same name. However, while both have the memories of a lost loved one on their minds during the race the boys from Beard Season will also be also raising money to help prevent others having to experience the same heartbreak.
Such a great cause.
All beard enthusiasts are being called on to join and raise money for the Melanoma Institute of Australia.
If you can't make it please get behind the movement and support these guys and their message every way you can.
Share on your social media accounts, mark it in your Facebook event calendar and spread the good word.