Zimmermann AW17 collection showcased at the Metropolitan West in NYC. The Australian designers presented the collection true and stayed true to their brand, with beautiful prints and soft fabrics. The designs were stylish and effortless.
The designers enlisted Wella Professionals Creative Director Australia & New Zealand Renya Xydis to compliment the feminine dresses and pantsuits by creating natural and effortless hair. The overall look showcased the everyday woman, without glamour or grandeur, but in her natural beauty.

“She’s effortless with flyaway hair, she loves the way she looks, and she trusts that her beauty will work.”
— Renya Xydis

















Apply a small amount of Wella Professionals EIMI Perfect Me or Wella Professionals Luxe Oil Reconstructive Elixir to hair before using curling irons to create a protective layer while allowing hair to retain shape.

Next, tong hair with curling iron from mid-lengths to create a loose, effortless wave. Comb through hair with a wide comb to give more air and shine to waves.

Create a deep side part using the highest arch of the brow as a guiding point. The part should be zig zagged with hair around the hairline pulled out and wispy.

Use a 1 1/4” barrel over direct hair to add volume at the root, wrapping mid shaft loosely around the iron and leaving the ends out to give a nice tuck and pin at the nape for an hourglass shape. Sew pin in the hair by wrapping hair around a pin and weaving in and out to create a pleat. Hair in the back should be pleated to the inside and secured in place with bobby pins.  

Layer in a small amount of Wella Professionals EIMI Dry Me to create a dusty, wind-swept texture.

Final look should be effortless and “undone.” Finish with a fine mist of Wella Professionals EIMI Stay Essential hairspray for a lightweight hold.


Digital Thump, Sydney