Hair styling brand ghd last week announced its partnership with James Pecis for the Roksanda AW17 London Fashion Week show.
James is the session stylist behind some of the most influential images within recent fashion magazines. Known for his trademark braiding techniques James is the the only hairstylist to work on an entire issue of Vogue Paris.
This week at London Fashion Week, James Pecis created a polished, understated wave for the Autumn Winter 17 show.
The look was fresh and youthful, he created a S wave using the ghd Curve ® Soft Curl Tong. “Instead of wrapping hair all the way around the tong, you press it against the barrel to achieve a natural S shape bend,” says James.
The parting was off-centre and slightly mussed up for an easy-going, youthful feel. "We created a crooked parting but not like the 1990's harsh zig-zag look. It should feel like the girls did it themselves." - James Pecis
To maintain a polished and healthy gloss, James prepped hair with ghd Advanced Split End Therapy treatment. To finish, he separated the waves with a pea-size amount of ghd Smooth & Finish Serum “to make it feel unfussy and fresh.”
// GET THE LOOK
Prep hair with ghd Advanced Split End Therapy ($35) treatment for a healthy looking, smooth finish.
Prep roots to mid-lengths of hair with ghd Root Lift Spray ($22) to create volume. Blow-dry into hair using ghd Air® Hairdryer ($200) and ghd Oval Dressing Brush ($34). Then use the ghd Tail Comb ($12) to create a mussed up, lived-in parting. It should feel natural and soft rather than the 1990’s zig-zag parting.
Working in small sections around the head, tong hair with the ghd Curve ® Soft Curl Tong ($230). Instead of wrapping hair all the way around the tong, press hair against the barrel to create a subtle U bend, then alternate the direction as you work down the section of hair to create this season’s S wave.
// Top Tip: Avoid tonging the roots and start at the ear level to keep it modern and undone.