// Following on from our previous story Rationale's Richard Parker explains the changes to our skin in our 30's.

Our thirties are when years of sun exposure begin to reveal themselves. Lifestyle, environment and hormones play a significant role in our skin health and appearance at this age. The rate of cellular turnover slows, inviting dullness and discolouration while collagen and elastin production diminish, setting the stage for wrinkles. This presents the perfect time to dial up your skincare regime, insuring your clear, bright and youthful radiance for years to come!



Whether in the form of sunspots, a vague dullness, acne scars or melasma patches that surface during pregnancy, topical Niacinamide (Vitamin B3) can help to fade and prevent pigmentation, while boosting skin brightness, resilience and immunity Rationale Immunologist Serum.



Sun Care

Being sun smart in your thirties means more than applying high SPF sunscreen every day. Be equally vigilant about antioxidants, which neutralise the free radicals shown to injure collagen and activate pigment in the skin Rationale Super Antioxidant Serum.

Double Cleanse


Introduce nourishing oil and cream cleansers into your routine to boost softness and hydration, and to remove all traces of high SPF sunscreen every evening (Rationale ProCeramide Pre-Cleanse Oil and Rationale ProCeramide Cleanser.

Skin PH

With sun exposure and age, our skin becomes increasingly alkaline. Hydroxy Acids applied nightly and combined with pH rebalancing treatments can help to reactivate healthy skin enzymes and proteins, reversing sun-pH damage Rationale Catalyst Serum and Rationale Catalyst GelCreme.








Double your DNA


Deepen your overnight rejuvenation with the potent pairing of Vitamin A + DNA Repair Enzymes, which work in synergy to reverse sun damage and initiate powerful overnight skin repair Rationale DNA Serum and Rationale DNA Night Cream.

Target Eye Care


Now is the time to either invest or continue with a dedicated eye care regime. Target fine lines and dryness with Retinol, Hyaluronic Acid and Antioxidants (Rationale Eye Specialist). For puffiness and dark circles, a nourishing formula  comprising skin firming peptides and microcirculatory actives is key - and SPF is essential Rationale Eye Specialist DAY SPF15.









Digital Thump, Sydney