// Forty is the new 30? Absolutely - especially if you’ve been taking care of your skin! This decade also brings its own beauty blessings. Acne subsides, as do the hormone-propelled pigment issues from previous years. The biggest concerns are skin dryness, dullness, and burgeoning lines, caused by hormones in flux. Oestrogen starts to decline, affecting the production of fibroblast cells that produce collagen and elastin, resulting in lines and wrinkles, uneven skin tone and dry skin. To counteract these concerns, deepen your dose of key night time actives while boosting skin hydration with richer, oil-based formulas for greater rejuvenation, rehydration and repair. Rationale's Richard Parker explains.
BOOST YOUR BARRIER
Strengthen your skin's barrier daily with immunity-boosting Vitamin B3 -Rationale Immunologist Serum- plus powerful antioxidants which defend against the free radicals that attack your skin's collagen and elastin network (Rationale Super Antioxidant Serum). Finish with nourishing SPF protection, as up to 80% of skin ageing and damage comes from the sun -Rationale PhotoDynamic Day Cream SPF15 and Rationale B3-T SPF50+.
RECALIBRATE SKIN ph
Your skin prefers an acidic environment to activate enzymes that keep skin cells fresh and healthy. However sun damage and ageing cause skin to become increasingly alkaline, impairing barrier function and triggering the activation of wrinkle-forming enzymes and the deactivation of enzymes responsible for skin moisture and firmness. Recalibrate skin pH back to youthful acidic levels every night with enzyme reactivating formulas, for smoother, clearer, firmer and more luminous skin -Rationale Catalyst Serum and Rationale Catalyst GelCreme.
DOUBLE YOUR DNA REPAIR
Daily protection isn't enough. You also need to repair and strengthen your skin from the inside out. Skin cells use Vitamin A and DNA Repair Enzymes to repair daily sun and DNA damage. Support these processes with nourishing formulas that work synergistically to reverse sun damage and deliver optimal overnight rejuvenation, hydration and repair -Rationale DNA Serum and Rationale DNA Night Cream.
TARGETED EYE CARE
Now is the time to either invest or continue with a dedicated eye care regime promising daily protection and overnight rejuvenation and repair. To plump shadowy hollows, choose a formula containing Retinol, Hyaluronic Acid and antioxidants Rationale Eye Specialist. For puffiness and dark circles, a nourishing eye cream containing skin firming peptides and microcirculatory actives is key - and SPF is essential -Rationale Eye Specialist DAY SPF15.